I Wish
I Wish is a non profit social enterprise founded in 2015. It aims to encourage Irish senior-cycle schoolgirls to pursue careers in Science, Technology, Engineering and Maths (STEM) by hosting an annual event. The I Wish event intends to inform, inspire, and develop the confidence of female students to pursue STEM careers and subjects by highlighting STEM’s ability to change the world.
Services Offered: Social Media management and content creation
THE OPPORTUNITY
The MDP team were responsible for managing the I Wish social media platforms in the lead up to their annual IWish event. Their aim was to increase both awareness and engagement on social media amongst their target audience, with the overall goal of increasing registrations for the I Wish annual event.
THE CHALLENGE
The MDP advisors identified the platforms that I Wish use for social media posting, and then identified which target audiences are active on these platforms. The advisors then created content, based on extensive research, that would build hype and awareness for the virtual event and encourage registration. Content was also developed to maintain and build relationships with I Wish speakers and sponsors.
THE RESULT
The event was attended by students from 28 countries. By building hype on social media, the registrations increased to over 17,000 for the 2022 event. The unique event day hashtag, #IWish22, was a top trending hashtag on Twitter. The team achieved +370,000 impressions across all platforms on the event day and gained 1,200 new followers across four social media platforms in the space of 6 months.
STUDENT EXPERIENCE
Alison Keane- Current MDP Advisor talks about her experience of working on the I Wish project.
