Electric Ireland 20th Annual Business Breakfast
Electric Ireland is an Irish utility company that supplies electricity and gas to business and residential customers in Ireland.
Services Offered: Event Implementation, Concept Development.
THE OPPORTUNITY
This year marked the 20th anniversary of the Electric Ireland Business Breakfast in conjunction with the Marketing Development Practice. It provides the advisors with an opportunity to get real-life experience, organising and managing a business event from start to finish. This project also exposes the advisors to the importance of budget and relationship management.
THE CHALLENGE
To run a successful networking event with a view to positioning Electric Ireland as a leader in the business energy industry. The advisors were challenged with organising the first in-person event since 2019, following a series of online webinars in place of the traditional business breakfast.
THE RESULT
This was a fantastic networking event in The Marker Hotel with 115 guests including business leaders from a variety of sectors, delivering a morning of engaging discussion on the Circular Economy with our expert speakers.
STUDENT EXPERIENCE
Sophie O’Neill - Current MDP Advisor talks about her experience of working on the Electric Ireland project.
