The Marketing Development Practice (MDP) aims to transform graduates into highly skilled marketing professionals capable of collaborating effectively as team players, inspiring and influencing those around them, communicating and negotiating with confidence, and demonstrating exceptional interpersonal skills.

Built on the transformative “Action Learning” methodology, this course provides an immersive, hands-on experience for students, enabling them to tackle real-world challenges with confidence. The MDP is more than education—it is the foundation for graduates to excel and succeed in the ever-evolving world of marketing.

What Can You Expect from the MDP?

As a student, you will step into the role and be referred to as a “Marketing Advisor.” You will be given the exciting opportunity to work on a wide range of client projects, including those for start-ups, non-profits, and multinational organisations. This immersive experience allows you to gain a first-hand understanding of the marketing challenges faced by organisations across different sectors, while equipping you with the expertise needed to thrive in today’s dynamic marketing environment.

The Type of Work Experience You Will Gain

Throughout the MDP, you will engage in real-world projects that focus on critical areas such as:

• Consumer & Market Insights: Conducting in-depth primary and secondary research to uncover actionable insights about market trends, consumer behaviour, and competitive dynamics.

• Marketing Strategy Development: Applying insights to develop segmentation, target audience identification, brand positioning, and comprehensive marketing strategies.

• Tactical Brand Plans: Crafting and implementing marketing campaigns informed by brand strategy, with clear roadmaps to measure effectiveness.

Digital Strategy and Event Implementation: Designing digital marketing strategies, managing event campaigns, and creating engaging content for websites, social media, and other digital platforms.