Carrolls Irish Gifts
Carrolls Irish Gifts are a fully Irish owned company established in 1982 and are one of the leading retailers of quality Irish clothing, jewellery, souvenirs and gift products. With 19 Irish stores and a strong online presence, Carrolls Irish Gifts also have a B2B component to the business, which offers a variety of quality Irish corporate hampers.
Services Offered: Market Research
THE OPPORTUNITY
With the vision to explore the corporate gifting market, Carrolls Irish Gifts approached the MDP with an objective to better understand the Irish corporate gifting market and the decision-making process of corporate gift buyers.
The Challenge
The MDP team conducted in-depth interviews to understand the Irish corporate gifting market and the decision-making process. Once the MDP advisors understood the decision-making process of corporate gift buyers, they identified key influencing factors behind the decision makers’ choices.
The Result
In the final presentation, the MDP team provided Carrolls Irish Gifts with insights into the stages of the decision-making journey of corporate gift buyers. Going forward, the client intends to leverage the key findings from the MDP research for the development of the company’s future strategy.