The Marketing Development Practice had the incredible opportunity of organising the 20th annual UCD Michael Smurfit Graduate Business School and Electric Ireland Business Breakfast. The event was held at The Marker Hotel in Dublin Thursday, 28th April.

The theme of this year’s Business Breakfast was ‘How Can Circular Economy Help You Tackle Global Challenges?’ which made for an insightful and engaging discussion from our expert speakers; Mike Higgins, Author and circle economy commercialisation specialist at Circlewise ; Kevin O'Connor, Professor of Applied Microbiology and Biotechnology, University College Dublin; Joanne Rourke, Efficiency Officer at Dublin City Council and MC Robert White, Programme Manager, Edelman Global Advisory. The event was also attended by Paddy Hayes, Managing Director, ESB Networks, as well as five MDP alumni; John Brosnon, CEO ,The Renaissance; Ruairi O'Neill, Founder, Elkstone; Jack Gilligan, Managing Partner, Wavemaker Ireland; Chloe Rowan, Assistant Brand Manager, BRITVIC PLC and Clodagh Kenny, Sports Affiliate Partnerships Executive, Paddy Power Betfair.

The discussion highlighted that, as consumers we are looking for sustainable and responsible production and as companies, it's all about the mindset. For the Marketing Development Practice this acts as a unique experience in organising and executing a business networking event and a great opportunity for networking.