At the MDP, market research isn't just a component of what we do—it's at the core of our approach to every project. From uncovering industry trends to understanding consumer behaviours, it sets the stage for success.

Primary and Secondary Research 

1. Secondary Research: Before diving into the field, we complete secondary research to gain a broad understanding of the industry landscape. Through in-depth analysis of existing data, reports, and studies, we lay the groundwork for our primary research.

2. Primary Research: To then gather first hand insights, we engage directly with consumers. Our primary research methods include focus groups, on-street intercept interviews and friendship paired interviews, allowing us to deepen our understanding of consumer behaviour and perceptions. 

Market Research's Integral Role in the MDP Project Process

Driving Results: Ultimately, the goal of our market research efforts is to drive results for our clients. It serves as our guiding compass, informing every decision we make. Our research ensures that our recommendations are rooted in data-driven insights rather than assumptions. By translating data into actionable recommendations which we present to our clients, we empower our clients to make informed decisions that lead to business growth and success.

Beyond the Data: Extra Benefits of MDP's Market Research

1. Travelling Ireland: Our market research takes us far beyond the confines of the office. From bustling cities to scenic countryside, we traverse the length and breadth of Ireland, taking in everything the country has to offer.

2. Enjoying Irish Cuisine: What's a research trip without a taste of local flavour? Along the way, we enjoy the culinary delights of Ireland, from hearty pub grub to local delicacies.

3. Building Bonds: As we journey through the year, conducting research and sharing experiences, bonds are forged among our advisors. Laughter-filled road trips and shared meals create a sense of camaraderie that extends beyond the project timeline, building lifelong connections among fellow advisors.

In conclusion, at MDP, market research is a huge part of what we do in the MDP. Through our rigorous methodology and attention to detail, we unlock insights that drive meaningful results for our clients while also creating unforgettable experiences and valuable learnings for our team. Join the MDP and develop your market research skills which will be crucial for the rest of your career in marketing and business.