The MDP Edge

What makes us different...

Industry Experience

MDP advisors work on live projects with real life clients. This allows them to develop relevant skills for the modern workplace while building an impressive portfolio of experience across various industries and business disciplines. 

Action Learning

The practical nature of the MDP is based on the principle of action learning, which allows students to apply their knowledge to real life business issues in order to effectively solve problems and create business building strategies. 


The MDP Network

The MDP offers access to an unrivalled network of ex-advisors, mentors, clients, opportunities, and lifelong friends. Students don’t just join the MDP, they join a larger community. 

The Smurfit Experience

The MDP in UCD Smurfit is the longest running marketing practice course in the country. UCD Smurfit School is the only business school in Ireland and one of an elite group of schools worldwide to hold the triple crown of accreditation from the three centres of business and academic excellence, EQUIS, AACSB and AMBA. Students who join the MDP gain access to UCD Smurfit’s resources, facilities and extensive network.