The Learning Experience

A transformational experience inspiring the next generation of business leaders”

The objective of the course is to transform graduates into competent marketing professionals with the capacity to be team players, motivate and influence others, communicate and negotiate effectively and deploy excellent interpersonal skills.

Based upon the “Action Learning” technique, the programme is designed to teach students to manage through doing.

Marketing advisors of Marketing masters course sitting on a bench at the University college Dublin

Course Overview

Marketing advisors of the Marketing Development Practice organising the annual breakfast for electric Ireland

What Can You Expect From The MDP?

You can expect to gain practical experience on this course like no other. As a student, you will be referred to as a “Marketing Advisor” and will be given the opportunity to work on a diverse range of client projects, ranging from start-ups and non-profits to multinational organisations. You will gain a thorough understanding of the marketing challenges faced by a variety of different organisations, and what it takes to excel in the world of marketing today.

On other masters, students learn about management. On the MDP, students learn how to manage.