Transform into professionals

What is the course about?

The objective of the course is to transform graduates into competent marketing professionals.

Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively and possess excellent interpersonal skills, and the MSc in Marketing Practice helps to nurture these skills.

The entirely different learning technique, called “Action Learning” is the winning premise of the course whereby students fundamentally learn through doing. In undergraduate degrees you learn about management, here you learn to manage.

The MSc Marketing Practice operates year round as a marketing services provider known commercially as the Marketing Development Programme.

The practical experience gained on this course is like no other, as students, referred to as “Marketing Advisors”, work closely with companies, ranging from start-ups and non-profits, to multinational organisations.

Marketing Development

Who is it for?

This course is suitable for graduates from both:


Undergraduate Backgrounds

Non Business

Non Business
Undergraduate Backgrounds

The objective of the course is to transform graduates into competent marketing professionals.

As a “Marketing Advisor” you will undertake projects across the following areas:

Marketing Strategy
Marketing Strategy Development
Quantitative and Qualitative Market Research
Market Feasability
Market Feasibility Studies
Business Plan
Business Plan Development
Economic Impact
Economic Impact Studies
Event Managment
Event Management
Digital Marketing
Digital Marketing Strategy Development
Social Media Managment
Social Media Management

How will I benefit?


Students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.

Marketing Challenges

Students gain an understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.

Genuine practical experience is gained as students operate as “Marketing Advisors”, involving multiple professional assignments to be delivered to a variety of clients.


Regular contact with clients via the course and related events provides golden networking opportunities, as well as the chance to learn first-hand the team-playing, motivational and leadership skills required for the professional business environment.

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The objective of the course is to transform graduates into competent marketing professionals.

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Alumni Testimonials

Rebecca Fitzgerald,

“My decision to apply for the MDP was the best decision I have made to date. As a law graduate I was apprehensive that I didn’t have a business background and that I would be out of my depth compared to my classmates and in some situations I was, but that’s the beauty of the MDP. I sometimes refer to it as a life course because you’re constantly being pushed out of your comfort zone which not only develops you professionally but also personally. You’re surrounded by people with different skills, personalities and abilities which is essential in providing students with an open mind, a key trait of a good marketer. You are given opportunities throughout the year to conduct qualitative and quantitative research, manage events and to complete marketing course work to ensure you graduate with well rounded marketing experience. I highly recommend this course to anyone looking to grow and develop into a professional that is self-aware, emotionally intelligent and capable.”

MSc Marketing Practice 2015, Marketing Analyst EMEA, Kerry Group