The Marketing Development Practice was established in 1983 by Professor Anthony Cunningham to empower marketing professionals through experience-led education. Combining an MSc from UCD Smurfit, Ireland’s leading business school, with exposure to the working world, the MDP allows students to accelerate their personal and professional development. A modern marketing masters focusing on Action Learning, the MDP provides students with a foundation in marketing theory from leading faculty and industry experts, put into practice working on projects for real life clients. The programme values professionalism and replicates a working environment, in which students, referred to as marketing advisors, collaborate together on projects for clients in a range of different industries